2019 Nian 4 Yue 27 , Luoyang vision of full participation by the sales team members century Chinese business organization Business School "sales master combat skills training courses," close contact "amoeba" marketing management, to enhance the knowledge base and the entire company sales Skill level "charge" again!

Wuxing Bo main lecturer, who is also Peking University EMBA , National Register trainer , Chinese professional managers certification Distinguished experts, speakers bureaus Chinese SME Bureau, the National Nearly 100 training institutions distinguished lecturer honorary title, and has 13 years of marketing management Experience, 6 years of consulting and training experience, currently serving as a marketing management consultant for 7 companies .

Teacher Wu Xingbo's humorous, easy-going speech style, interactive question and answer, and teaching-inspired speeches from the following four aspects:

1. Customer development based on sales model

Second, establish a trust relationship with a good impression

3. Introduction method to shape product value

Four, win-win negotiations, fast transaction

Discuss and analyze the sales experience with all the sales practitioners present. During the period, they interspersed with their own sales experience stories and short paragraphs. Northeast Xiaopinqiu won the applause and applause of the staff from time to time, which also made the sales team of Luoyang Yuanjian see the benefits Shallow, benefit for life!

Let's share some of the "benefiting" sales skills that may arouse your thoughts or inspire you:

"All sales skills are more than sincerity, sincerity is sincerity, sincerity is important, and sincerity is important!" This sentence is the key thought repeatedly emphasized by Wu Xingbo during the lecture. Shopping malls are like battlefields, all kinds of routines and tactics, "You sing and let me go", at this time, you need to never forget a sincere heart. Knowing each other with sincerity, seeing each other honestly, and being open and honest are the trust and respect for customers.

"All the demand comes from customers. To change from product-oriented to customer-oriented, the essence of sales is to sell the right products to the people in need and gain market share." Mr. Wu Xingbo is developing customers based on the marketing model. Words break this important "sale truth." Always be oriented to the needs of customers, rather than stand on their own point of view, "Wangpo sells melons and brags." This is a common problem that many corporate sales personnel are prone to commit, and it is also a weakness in human nature that is easily self-centered.

"The product's sense of customer acquisition must be greater than the customer's expectation value, and try to be higher than 50% of the expectation value ." Teacher Wu Xingbo discussed from the aspect of product acquisition and expectation what is really attracting and satisfying the customer's product service. Product value = product itself + additional expected value. Sometimes the additional expected value of the product is the direct reason for the customer to take the purchase action to buy the product! The sense of acquisition is closely related to the product itself, the quality of the sales staff (***, professional, etc.), consumption habits, relationships and other factors.

"Value is a feeling, feeling is a strategy. Selling products is stimulating feelings, selling demand is satisfying feelings, selling feelings, is creating feelings." Teacher Wu Xingbo deeply analyzed the value and feelings when he talked about shaping product value Close relationship, value must be converted into feeling, which requires customers to witness, with sufficient facts and evidence to convince customers that you can "do a good business." Teacher Wu Xingbo also threw a "golden sentence": "You don't need to remember what you said when telling the truth, you must remember what you told when telling the truth."

"Sales To confidant, Knowing your enemy, know the enemy know that he is aware of the advantages of their products. / Value / benefits / advantages; Knowing your enemy is aware of the psychological needs of each other's customers; know he is aware of the status quo competing products." Almost all sales People can ask themselves from these three aspects whether they have done it, whether they have done it well, and whether they need to do better. As the saying goes, "Know yourself and know each other, you can't fight a hundred battles!"

"The five dimensions of building trust include: integrity, ability, loyalty, consistency and openness. Learn to use the power of praise to create a good impression from one sentence, one side, wonderful opening, etc." Teacher Wu Xingbo talked about building trust When it comes to relationships, pay attention to impressions, loyalty and consistency will also allow your customers to establish a lasting relationship with you, allowing you to truly win the trust of clients.

"Negotiating is a psychological game. The two cores of negotiation are the bottom line and the expected value. The bottom line is the price concession to the extent that it can no longer concession. The expected value is the price that the customer expects." Wu Xingbo used video and scene description to explain the negotiation vividly The essence of is actually a psychological game between sales staff and customers. Whoever wins psychologically will gain the initiative. If the negotiation goes beyond the bottom line, it is almost impossible to continue the talk. The salesperson must be good at showing that customer expectations have reached the bottom line.

In addition to the above points, Wuxing Bo teacher also summarizes any of the three stages of a company must go through: "nothing", "stir up trouble" and | "magnificent." Any enterprise must start from scratch, whether it is a product, service or transaction, there is a beginning and a gradual accumulation stage. In the second stage, when your business develops to a certain extent, you can perform PK with the boss in the market and obtain the second role in the market. One stage is that the company has reached a glorious "golden moment" and can win the market with the attitude of the market leader.

Marketing management is very important for the survival and development of an enterprise. Through this sales training, Luoyang Foresight's mining equipment sales team has improved their skills and understand the new situation in the sales industry. Amoeba's marketing management model will also further enhance Luoyang's visionary management and sales strength!